The IIUM Journal of Case Studies in Management is an internationally refereed journal published online twice in a year by the Management Centre, International Islamic University Malaysia. The journal is dedicated to the development and promotion of case studies in the field of management and related disciplines for the purpose of enhancing our knowledge and understanding in the areas. Cases selected for publication are expected to deal with important issues related to the discipline, which may be used, among others, by instructors of Master of Business Administration and Master of Management programs. Special consideration will be given to cases that deal with management issues in the Asia-Pacific region. Both cases based on field research and secondary sources will be considered. Also papers on case writing, case teaching and case analysis will be accepted for publication. Occasionally the journal will publish empirical papers on current issues in management.